Press release No.1

Berlin/Munich, November 13, 2025

​​

VdA Fair Committee of the Stuttgart Antiquarian Book Fair begins collaboration
with Goldmann Public Relations

​

The Fair Committee of the Stuttgart Antiquarian Book Fair is pleased to announce that media relations and strategic brand support for further profiling of the thematic field “The Historical Book” will henceforth be managed by Goldmann Public Relations. The renowned Munich-based agency, with offices in Zurich and Berlin, will support the committee in communication, brand development, and media relations to strengthen the profile of this long-standing fair as the leading platform for the antiquarian book in the German-speaking world.

​

Another key goal of this partnership is to bring the fascination and cultural relevance of antiquarian books closer to a younger, literature-minded audience, while increasing the fair’s regional and international visibility, particularly within the DACH region (Germany, Austria, Switzerland).

​

“We are delighted to have Mrs. Goldmann’s team on board, whose over 35 years of experience in the cultural field of the book will provide decisive impetus and a fresh strategic direction for our campaign,” said spokesperson Balázs Jádi, who, together with antiquarian bookseller and gallerist Roger Sonnewald, led the negotiations on behalf of the Fair Committee of the Stuttgart Antiquarian Book Fair.

​

For more than two decades, Goldmann Public Relations has been among the most distinguished communication agencies in the cultural sector. The company’s wide client portfolio includes partners from the art trade, auction houses, museums, and cultural events. Its long-term collaborations include brands and institutions such as HIGHLIGHTS International Art Fair Munich, Ketterer Kunst auction house, Stiftung Buchkunst, Leipzig Book Fair, and several international gallery associations. With its profound industry expertise and fine sense for media positioning, the agency has earned an excellent reputation across the cultural and media landscape.

​

Through this new partnership, the visibility of the Stuttgart Antiquarian Book Fair will be extended beyond the specialist community, aiming to engage a broader audience with an interest in art and culture. In addition to traditional press relations, the collaboration will involve developing long-term communication strategies that present the cultural asset of the book and the antiquarian trade location Stuttgart in a contemporary context.

​

The Fair Committee looks forward to working with Goldmann Public Relations and to fresh impulses for the positioning and public perception of the Stuttgart Antiquarian Book Fair.

​

Press contact: office@goldmannpr.de